Outdoor Advertising Could Raise Your Brand Profile ……… and Get Your Message Across Quickly

  • In a recent study on human memory recall, subjects recognised an average of 98% of the images from 612 pictures they had been shown ! The study showed how effortlessly we take in visual information often without realising it. The study concluded that by associating names and lists with images, we stand a much better chance of remembering them. (The Times 19 May 2007)
  • Outdoor can help you reach people not reached with the first ad medium (e.g press or radio) and provide additional repeat exposure in a less expensive secondary ad medium.
  • Outdoor is a cost effective way to rapidly build and maintain brand awareness, which in turn, increases the likelihood of purchase of your product or service.

    Your ad will be working hard for you 24 hours a day, 7 days a week, in constant view of everyone.
  • Everyone who leaves the house is exposed to outdoor advertising.
  • Did you know that more than 93% of the UK’s Top 200 Advertisers used outdoor advertising in 2006? (OAA of Great Britain)
  • Outdoor advertising can provide you with the visual impact to support your Internet, radio, or newspapers ads, thus ensuring a balanced and effective marketing mix.
  • Outdoor can provide a last reminder, just moments before a potential purchase decision is made. For this reason, outdoor ads are ideal for generating high awareness, impulse buying, and persuading your target audience to visit your business or your website.
  • Research from the Advertising Standards Authority shows the public has a very positive attitude towards outdoor advertising. It is seen as colourful and informative !
  • Advertisers Spent An Estimated £1 Billion On Outdoor Advertising in 2006. Even television, radio stations, website owners such as Google and the local press use outdoor advertising to get their message across cost effectively and quickly.